Darsheel Safary and Ziyah Vastani, the talented duo who stars in Bumm Bumm Bole visited BIG Cinemas R city Mall to kick start the 3 day Mother's Day celebration.

BIG cinemas salute the spirit of Motherhood. Mother's are most happy when they see their child happy and hence BIG Cinemas has a line up of various activities which are lined up for the kids and their Moms.

Starting May 7 special mother's day merchandise will be given out on each transaction that is taken. Mother's Day postcards and promise coupons will be distributed from Box Office as freebies on every booking transaction.

At security counters the security guard would put ink stamps – 'Worlds Best Mom' on the wrists of all Mothers. Along with the purchase of food combos the customer would be gifted "Movie Munchies" kitchen magnets.

On May 9 a specially designed Craft corner would be put up in the Pre-ticket Lobby Area conducting various activities. Craft Counselor will teach the participating kids craft activities like Origami Greetings, Beads bouquets, Decoupage Greeting cards. Kids engagement activities and games will also be conducted along with DJ and music. Every participant will also be gifted specially designed balloons.

BUMM BUMM BOLE', the pivotal essence is a unique brother-sister relationship. Priyadarshan has very perceptively carved out the innocent and poignant story of two siblings and the dilemmas they face in life and how they fight their way to overcome it. 'BUMM BUMM BOLE' is sure to bring out the hidden child inside all of us... Two little feet, one long journey.